Volunteer Work and the Business August 11, 2010
Volunteering — a path to a better community, and supporting the poor in the vicinity. As they say, charity begins at home. It’s much easier to get involved when a professional has organized the event.
Companies like Adaptive Marketing LLC, a firm from Connecticut that innovated financial and shopping benefits programs like Todays Escapes that bring value to customers, are forming organizing points enabling their employees to make time for reaching out. Such initiatives used to be annual, limited events — in today’s world, so much more can be accomplished. The staff members of Adaptive Marketing have been given the chance to take part in community initiatives with greater and lesser time investments. Applying the principles of central organization the initiatives grew into larger events, with specific locations, times and dates published in advance to help volunteers with their time management. It’s hardly volunteering if there’s no choice between activities, naturally. Members of staff from Adaptive Marketing choose from among a number of volunteer events. Prior projects have included work in areas as diverse as education for children and young adults, environmental programs, and events related to artists. This provides Adaptive Marketing volunteers with the opportunity to find the most effective way to work and love joining in the process. A regularly scheduled day or a big one-off event — these are the most likely ways for a business to organize volunteer initiatives like these, perhaps at a local school or the homeless shelter in town. Staffers may well say they don’t have any free time, though it would be surprising if they genuinely can’t find enough resources to help at some smaller one-day event.
Commercial history is full of examples of firms supporting the people who live nearby. A sense of community goodwill builds from the volunteer work carried out by Adaptive Marketing’s staff members over the course of these initiatives. Helping around your home town leaves you feeling a lot better about yourself — exactly what you need to make employees motivated both in their volunteer work and back behind their desks. Encouraging your staff members to find the time to volunteer creates other rewards than the obvious.