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One of the most important aspects in maintaining a good table image at the poker table is having the ability to change gears at the right time and exploit other players’ expectations of what they have decided you are capable of doing. If you stick too hard to one style, it can become pretty transparent even to the simplest of players what you are holding. Do you always bet the nuts? Do you check every single time you miss the flop?

Changing gears in fact not only important for keeping yourself from being picked off, it’s also a great way to pick up pots you had no business winning. A poker player who has established a tight image, only raising a certain number of hands and showing down big hands when you play a pot, can often then turn that image into a profitable market by building on the expectations set up in your opponents’ heads.

Being able to switch up your game and bluff in good moments puts your image to work for you, and for those spans of time where the cards aren’t coming, the position plays can end up making difference in keeping your head above water while you wait to make a better hand to take to war.

At the same time, building a reckless image early by bluffing and showing it, can also be exploited in the inverse manner, developing that crazy image and then actually playing some solid poker.