Certain websites adopt white labels for facilitating a popular brand to provide a service

The name comes from the image of a white label made on the package wherein the marketer can put its trade dress. The origin of white label products can be traced back to the period when DJs removed the label from vinyl records so that other DJs could not recognize the track. As a result of this, white label record surfaced.

Generic electronic products produced in bulk, like TVs and DVD players, generally use white label production. There are companies that also own a sub-brand for their products, which represent the brands used solely by those companies. For example, Brand-D may sell the same DVD player model-D which brand-E sells as a model-D.

White labels are used by some websites to facilitate a successful brand for offering its services without investing in the development of infrastructure and technology. To illustrate, until recently, Waterstones website was run by Amazon.co.uk, and LoveFilm run the DVD Rental services of TESCO. Most of the store brand or private brand products in supermarkets are provided by companies which sell to more than one supermarket, bringing change in labels only. Besides, a few manufacturers produce generic brand labels at low-cost, with just the products name, like Cola.

Sometimes, smaller banks pass on their credit-card operations to the bigger banks. Moreover, they (larger banks) issue and process credit cards (as white label cards) for a certain amount of fee. This, in turn, enables smaller banks to brand credit-cards as their own without any need to make any considerable infrastructure investment, which would otherwise lead to excessive overhead.